BBP NETWORK
A good night’s sleep can work wonders for a baby’s health and help them be cheerful the next morning. A very important aspect of ensuring a baby’s uninterrupted sleep is using the correct diaper. India’s leading baby care brand, Pampers, today launched a TVC film as part of a new campaign starring singer and new mom Shreya Ghoshal. The campaign film aims to provide an ideal solution to new parents – a lullaby by Shreya Ghoshal to put the baby to sleep and the anti-rash and wetness protection properties of Pampers that keeps the baby asleep for the entire night.
In the campaign film, Shreya is seen singing a soothing lullaby to help her baby sleep. After singing the lullaby, she talks about how a parent can avoid discomfort for their baby due to wetness and rashes with the new Pampers diaper. The film goes on to show how even if a baby sleeps with a mother’s lori, using the wrong diaper can disrupt a baby's sleep and keep them awake through the night. Enriched with anti-rash aloe lotion, Pampers protects the baby from rashes throughout the night while locking 100% of wetness ensuring the baby enjoys uninterrupted sleep.
Shreya has also re-recorded 4 famous regional lullabies for Pampers which are scheduled to be released soon. These lullabies will extend the soothing touch of Shreya’s melodious vocals to new parents in helping them to put their baby to sleep.
